As the ghost writer for the Amesbury Chamber of Commerce Executive Director, I am often called up to draft letters such as this which give event sponsors and contributors some well-deserved press and informs the greater public of what occurred.
For three years, BankFive of Fall River, Mass., ran weekly radio spots called “Money Minutes” on local stations to educate consumers and business owners on various money matters. I wrote all of the spots, and BankFive rarely changed a word.
This is one of many assignments I’ve done for Country Bank of Ware, Mass. through my association with McDougall & Duval Advertising. The bank’s magazine, “Our Community,” was published quarterly and mailed to more than 65,000 households in the region, and I’ve contributed to every issue over the last 3-4 years.
Every PR pro’s dream is to have their words published without nary a change from the originally submitted press release.
When North Middlesex Savings Bank was experiencing great change related to the retirement of some long-term bank leaders, the institution asked McDougall & Duval to create an annual report that would help communicate the changes and set customers’ minds at ease. Our team recommended a timeline theme to demonstrate the Bank’s deep roots in the community combined with content that would assure customers the Bank was still as strong as ever. In this annual report, I edited the client-supplied letters, chose the timeline components and wrote the biographies.
Assignment done as contracted copywriter for McDougall & Duval.