Freelance Writer & Public Relations Specialist

January 2008 to Present, in Amesbury, Massachusetts

  • Drawing on over 15 years experience to support the needs of advertising agencies, businesses and nonprofit organizations in a wide array of industries, including financial services, medical devices, education, manufacturing, food distribution, community preservation, and hospitality, among others.
  • Successfully positioning  clients as experts in their trades and influencing public opinion of their brands through print, broadcast and social media.

Vice President, Client Services

September 2004 to October 2007

McDougall & Duval Advertising, Amesbury, Massachusetts

  • Managed >$100K/month in advertising, marketing and public relations work for multiple clients, mostly in financial services and hospitality industries
  • Provided diverse client and agency support where needed, such as copywriting, public relations, strategizing, brand positioning and media planning/buying — all in a very fast-paced office environment
  • Recommended new ideas and initiatives based on client objectives, competitive landscape, budget and other timely criteria
  • Tracked budget expenditures and reported team activity, weekly, monthly and annually, as needed
  • Resigned upon birth of my son

Freelance Marcom Services

January 2004 to September 2004, in Amesbury, Massachusetts

  • Contributed copywriting and public relations skills to McDougall & Duval Advertising from home office

Senior Account Executive

November 1999 to December 2003

Eric Mower and Associates, Based in New York State

  • Promoted within the agency quickly, starting as a public relations coordinator, through to assistant account executive, then to account executive and later to senior account executive
  • Developed and administered multi-faceted, B2B public relations programs for clients serving such industries as travel, telecommunications, cabling, medical devices, electrical, HVAC, appliances and building products, among others
  • Co-managed $25-$50K in monthly public relations fees and generated fee-based work, including news releases, technical papers, newsletter articles, internal communications, speaking engagement materials and feature stories, in addition to successfully pitching the media and seeking out speaking opportunities, all to position my clients as thought leaders
  • Maintained up-to-date knowledge of global industry trends to better serve my clients
  • Resigned to provide full-time home care to my mother following a disabling stroke

OTHER EXPERIENCE:

  • Learned basic office skills and supplied public relations support to Coburn Communications and PressMasters, both of Newburyport, via paid internships in 1999
  • Provided public relations support to the Center for Creative & Performing Arts of Salem, Mass., in 1998 for college internship
  • Saved money to finish college by working as full-time waitress and/or bartender from 1990-1999
  • Contributed numerous articles to newspaper West Newbury News in 1987 & 1988

TEAM AWARDS:

  • American Bankers Association Financial Marketing Awards, 1st Place in Humor, < $500 Million, 2008
  • Public Relations Society of America Bronze Shaker Award of Merit, newsletters, 2001 & 2002

EDUCATION:

  • Salem State University, Salem, Massachusetts, 3.7 grade point average; magna cum laude
  • Bachelor of Science in Communications with Public Relations concentration, May 1999