After McDougall & Duval helped North Middlesex Savings Bank create an updated brand in 2013, the Bank wanted an annual report that communicated the reasons behind the changes. Moreover, it was important to demonstrate actual actions the Bank has taken to both represent the new image and benefit its customers. I was tasked to edit the executive letters and devise original content for the technology and branding sections. I’m told the client immediately approved all content, only noting a few necessary changes. What can I say??? I KNOW BANKS, after 10+ years of working with M&D’s clients.
Assignment completed from home office as freelance copywriter for McDougall & Duval.