BankFive's Monday Money Tips for Facebook. Click through the image to read all.
BankFive’s Monday Money Tips for Facebook. Click through the image to read all.

To create more engagement with Facebook fans and simultaneously educate them, BankFive of Fall River, Mass. asked us to create weekly “Monday Money Tips.” I wrote the tips for the images and the image captions that usually asked fans to take some action, such as LIKE, SHARE, COMMENT or call BankFive.

The tips were consistently well rated for fan engagement, and I’ve been asked to write more “Monday Money Tips” over and over again for the last two years.

Copywriting social media assignment for McDougall & Duval Advertising.

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