BankFive’s “Money Minutes” Radio Spots Repurposed for ongoing use on Facebook. Click through the image above to see list of subjects and hear recordings.

For three years, BankFive of Fall River, Mass., ran weekly radio spots called “Money Minutes” on local stations to educate consumers and business owners on various money matters. I wrote all of the spots, and BankFive rarely changed a word.

Since his kind of information rarely becomes outdated, the bank smartly decided to repurpose many of the existing MP3 files into a custom Facebook tab called “Financial Tips.”

Copywriting assignment for McDougall & Duval Advertising.