Unless you have a Banker & Tradesman subscription, you cannot read the article in full here. If you do, click through the image to be brought to the site. Otherwise, I have a hard copy to share in-person.

When McDougall & Duval Advertising wanted a little public relations for its social media services, I made it my mission to get the social media director a by-lined article. Since much of the agency’s new business initiatives in the coming year were to be in the financial industry, Banker & Tradesman was a great fit. The editor loved my “do’s and don’ts” pitch and agreed to run this article in a special supplement called Creative Credit Unions. The editor tells me the story was very well received by readers.

Work completed as PR Specialist for McDougall & Duval Advertising, on a part-time, in-house contract basis.

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