When BankFive of Fall River, Mass., decided to have a fundraiser to benefit the Veterans Transition House and its purchase of a multi-purpose van, I was tasked with spreading the word of this great cause. With the fundraiser launching on Veterans Day, November 11, 2011, our goal was to have the news hit that day for the most impact. We sent out the news release one day in advance, requesting that media cover it along with other holiday-specific news. To our delight, this local top-tier newspaper posted the news to its online edition shortly after midnight on Veterans Day, and the story started on the front page of the print edition as well.
What’s more, 90 percent of the press release was reprinted word for word (a PR Pro’s dream), including such pertinent details as the web address for a landing page designed for electronic financial contributions and the BankFive contact name and number for more information.
Public relations assignment with McDougall & Duval Advertising.