After launching its new logo and brand in 2006, we wanted Clinton Savings Bank’s 2006 annual report to be a memorable culmination of our marketing efforts to build awareness of the change. Under my account management, the creative team decided to emphasize the graphic element of the bank’s new logo, called “the swish,” in various photography that correlated to the sections of the annual report. With some nifty design work, the result was outstanding and very well received by all who viewed it. Click the link above to flip through a PDF of the report.
In addition to managing the process, I did all of the copywriting throughout the report.